louis vuitton visionary journeys, part 1

Last February 6, after the hubbub at Song Wat Road, my K-pop-fanatic friends happily disappeared into a G Dragon Übermensch merch wonderland and a VR concert. I went to the nearby Louis Vuitton Visionary Journeys instead, an exhibition unfolding in four parts.

Here are its first two parts. It opens with Trunkscape, a tunnel made of 96 classic LV trunks, the very object that started it all. This is followed by the segment Origins, which traces the brand from 1854 to the evolution of its now-familiar monograms, bags, luggage, and couture. On a separate occasion, because LV locks were long marketed as “unpickable,” I learned that the brand once invited the famous magician and escape artist Harry Houdini to break one open. He declined.

No matter how effective that marketing is, I still have zero plans of buying a bag worth half a million pesos. 

[ more photos here ]