I don’t think so. No one will ever conquer Michael “Air” Jordan. But our household boxer takes the spotlight again. Manny Pacquaio is already in the thick of consumerism—from laughable water to medicine ads—that Nike tailored another set of apparel especially for him. What’s next? Pacquaio’s Pacman toothpaste, for that winning champion smile? I don’t even want to imagine it.